Packaging Review: Derma E Rebrand

Yes! You read that right! I actually get to review the new packaging for Derma e, rather than the product this time around! It’s not often that I get to bring my graphic design background into the blog-osphere! I always get super excited when I notice a brand has re-vamped their image (Swiffer, I’m lookin’ at you,) and this is no exception 🙂

img_1409-jpg

You may remember a while back I wrote a review for some Derma e products to help with Joe’s dry skin, and another reviewing their hydrating night creme. Sooo I’m pretty familiar with the products – they’re great! That said…their branding left something to be desired. It didn’t necessarily look like the premium, all natural product I know they are, and with all sorts of creams, washes, and masks on the market, it’s become even more important to differentiate from everything else out there! Good packaging makes a difference, even if you don’t think it’s something you take into consideration when making a decision.

Let’s say I’m trying to decide between two bottles of wine. One bottle is $7.99, the other $10.99 (sorry y’all, we just bought a roof. Cheap wine is where it’s at.) They’re basically exactly the same but I’m drawn to the label of the $10.99 bottle just a bit more! Maybe it’s screen printed on, or maybe it has a cat on it; either way, I’m more likely to buy the one with nicer packaging.

4df31927e0da27cf7ced8c38c19505ec-sticker

Luckily for derma e, their products are at the same (affordable!!) price point as their competitors, are still ‘eco-ethical’, and now they have SUCH nice packaging to go along with the great products inside the box.

img_1415-jpg

Derma e’s new packaging has already begun to roll-out, and will be in full swing by March 2017. You can find Derma e products at Ulta, Whole Foods, and of course online!

Signature